Foreign trade fairs
Vicenza Qualità promotes and coordinates the participation of Vicenza’s companies at trade fair events of international level held in economic areas that are considered strategic for the penetration of goods produced by the local industry. The purpose is to facilitate opportunities for exchange and to further reinforce the propensity for export of firms in the Vicenza area.
Specifically, Vicenza Qualità books and defines areas and stands; assists companies with logistics and arranges promotional initiatives to support local firms. To make their participation at expo events more efficient, Vicenza Qualità carries out pre-trade fair market researches, looks for commercial contacts with potential foreign buyers and organizes local events for the purpose of orienting attention towards “Made in Vicenza” products, supporting companies in the management of post-fair contacts.

Economic missions
The objective of the economic missions organized and coordinated by Vicenza Qualità is to make Vicenza’s entrepreneurs aware of some of the most interesting international markets. In this connection, the Special Agency of Vicenza Chamber of Commerce organizes the participation of Vicenza’s companies in economic missions abroad, to reinforce opportunities to penetrate new markets. Vicenza Qualità’s activity of marketing the Vicenza productive system abroad is fundamental, as it is articulated in the organization of workshops, where foreign businessmen visiting Vicenza can meet and eventually start business relations with local entrepreneurs, with the technical support of Vicenza Qualità experts.
The Special Agency of Vicenza Chamber of Commerce, in virtue of its public role as an agency to facilitate internationalization, also organizes missions and meetings between Vicenza’s and foreign institutional representatives, with the objective of initiating concrete forms of collaboration between the economic areas, which are useful in supporting the exchange of products, technologies and know-how.

Information
Informative seminars, country presentations and country guides are the instruments that Vicenza Qualità offers companies to gain in-depth knowledge of the socio-economic, productive and distributional scenario, as well as the legislative and fiscal organization, of foreign countries where they intend to do business. Often, informative meetings are followed by business meetings between Vicenza’s and foreign businessmen, making it immediately possible to verify and take advantage of the opportunities offered by new markets, thereby strengthening the presence abroad.

Communication
Brochures, folders, DVDs, videos, Internet: Vicenza Qualità fields every means of promotion to spread the knowledge and appeal of “Made in Vicenza” products. The innumerable possibilities offered by new communications technologies are used to the best advantage, with a view to making information on Vicenza’s products global. An important space has therefore been reserved for Internet sites, in consideration of the fact that the Web has fundamental characteristics for international promotion, such as ease of access, interactive communications, and the possibility of exchanging a considerable quantity of information. The three Internet sites designed and managed by Vicenza Qualità were created with this in mind: www.vicenzaqualita.org; www.madeinvicenza.it; www.vicenzagrifood.it. Vicenza Qualità’s Internet portals, which place references for thousands of companies on the web, which do business in the most various sectors, have proven to be ideal instruments for companies that wish to start import-export relations with the diversified Vicenza’s productive context.
It is also worthy of note that companies placing their names on Vicenza Qualità’s mailing list receive a specific newsletter created by the Special Agency of Vicenza Chamber of Commerce to communicate foreign business opportunities directly to interested enterprises.